Andrea Sparr-Jaswa is the science editor for the Cannabis Group at GIE Media, Inc., whose publications include the award-winning Cannabis Business Times and Cannabis Dispensary, and the newest addition to the group, Hemp Grower. Prior to joining the GIE team in August 2019, she headed up education efforts at the renowned science-focused dispensary Farma in Portland, Oregon. As the Director of Education, she helped to build out in-depth educational content that trained new employees on endocannabinology and cannabis science and curated weekly staff educational sessions with local researchers, cultivators and processors. Her role at Farma also included community outreach development, one-on-one consultations, and phytochemical data review to improve consumer experiences and consumption predictability through the navigation of compound variables. Her time in Oregon working with some of the cannabis industry’s top educators and researchers instilled a deep appreciation for developing a language of trust and transparency through science to improve consumer engagement and outcomes which she has carried over into her science-focused work at GIE Media. With the return to her Midwestern roots, Sparr-Jaswa is passionate about sharing all that she learned during her time at Farma and committed to standardizing cannabis education across communities.
GIE Media, Inc.
Globalization, consolidation, segmentation: The cannabis industry in five years: From hemp to THC, where the market is heading