Mr. Higgins is the President and General Manager of Hort Americas, LLC (HortAmericas.com) a wholesale supply company servicing on all aspects of the commercial horticultural industries. Over the past years Hort Americas has had a special focus on horticultural lighting, hydroponics substrate and nutrient management making them one of the leading resources for greenhouse and vertically farmed vegetable growers. He is also owner of UrbanAgNews.com (online education content provider) and was a founding partner of the Foundation for the Development of Controlled Environment Agriculture and the International Congress on Controlled Environment Agriculture in Panama. With over 20 years of industry experience, Chris is dedicated to the commercial horticulture industry and is inspired by the current opportunities for continued innovation in the field of controlled environment agriculture. Chris is a leader in providing technical assistance to businesses, including commercial greenhouse operations, state-of-the-art hydroponic vegetable facilities, vertical farms, and tissue culture laboratories. In his role at Hort Americas he works with seed companies, manufacturers of horticultural supplies and equipment, growers and universities regarding the development of projects, new products and ultimately the creation of brands. Chris’ role includes everything from sales and marketing to technical support and general management/owner responsibilities.