John C. Morris is the Vice President of Market Development for D+R International. Since 2014, John Morris has been conducting outreach and education to utilities and utility commissions across the United States and Canada on the best way to deliver energy efficiency to cannabis producers. John has published articles, peer reviewed research papers, been interviewed by national media and delivered numerous presentations on energy intensity of indoor grow facilities. John has worked with cannabis business owners and has seen firsthand, a number of grow facilities across the US. John and his team at D+R International have also created a Utility Line Extension Cannabis Calculator to help growers forecast facility energy upgrade costs. In 2016, John co-founded the Resource Innovation Institute, an international nonprofit organization dedicated to water and energy conservation in cannabis production. The mission of this nonprofit organization is to provide certification standards, technology reviews and a market based platform for best practices on resource conservation in the cannabis industry.